The Not-To-Do List: Bad Habits to Stop Now

This week I realized once again how “not-to-do” lists can be just as effective—often more so—than to-do lists for upgrading performance. The reason is simple: what you don’t do determines what you can do.

Here are nine stressful and common habits that entrepreneurs and office workers should strive to eliminate. Focus on one or two at a time, just as you would with high-priority to-do items.


I’ve worded them in no-to-do action form:

1. Do not answer unrecognized phone calls
2. Do not e-mail first thing in the morning or last thing at night
3. Do not agree to meetings or calls with no clear agenda or end time
4. Do not let people ramble—forget “how’s it going?” and embrace “what’s up?”
5. Do not check e-mail constantly—“batch” and check at set times only
6. Do not over-communicate with low-profit, high-maintenance customers
7. Do not work more to fix overwhelm—prioritize
8. Do not carry a cellphone or Crackberry 24/7, seven days a week—make evenings and/or Saturdays digital leash-free.
9. Do not expect work to fill a void that non-work relationships and activities should

It’s hip to focus on getting things done, but it’s only possible once we remove the constant static and distraction. If you have trouble deciding what to do, just focus on not doing to re-focus. Different means, same end. Embrace the anti-Nike: Just don’t do it.

Timothy Ferriss is the author of the best-selling book, The 4-Hour Workweek

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