DivX Tops 100 Million Marker

divx logo.jpg A couple of years ago you’d have been hard pressed to find the DivX logo on any kind of electronics device but now it’s on over 100 million of them. Not bad, considering certification only started four years ago.

The DivX logo represents the DivX video compression standard used to shrink really fat DVD and other video files into much smaller, manageable and not completely mangled video files for playback on DVD players, portable devices etc. Despite the shrinkage, DivX does a good job of retaining quality.

According to the company, the 100 million devices are comprised of more than 2,500 individual products ranging from DVD players, DVD-recorders, portable DVD players, digital still cameras, mobile handsets and in-car devices. It claimed that 32% of all DVD players sold globally now support DivX playback.

The company is now working to certify a new generation of products, including set-top boxes, HD devices and mobile phones, among others. The more the merrier, I say.-Martin Lynch

[DivX]

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