Activision Shows New Call of Duty
Activision Shows New Call of Duty, Guitar Hero, and More at In-game Advertising Event
The publisher is currently tagging all reports from the Massive Inc. event as speculative.
The publisher is currently tagging all reports from the Massive Inc. event as speculative.
In-game advertisements are an inescapable reality in today's videogames, and publishers are frequently required to showcase their lineup to advertising firms far in advance to secure these promotions. Activision did just that at yesterday's upfront with Massive Inc., which resulted in the two companies inking a deal for dynamic ad placement in 18 of the publisher's upcoming PC and Xbox 360 titles.From enoughter news site :
What's so exciting about a bunch of ads? When the games being shown to advertisers have yet to be announced, it's sort of a big deal. Several outlets -- including MTV Multiplayer and Newsweek's N'Gai Croal -- are reporting all kinds of reveals from yesterday's event, from a controller-free Tony Hawk sequel to a James Bond racing game made by Bizarre Creations. The former Project Gotham Racing developer is also said to be working on an as-of-yet unnamed racing game that the studio outlines as "Mario Kart meets Forza." Also present were the expected follow-ups to megapopular franchises, like Call of Duty: Modern Warfare 2 and Guitar Hero 5 -- which MTV's Patrick Klepek described as featuring "a Burger King ad to the right of the note highway." As interesting as those game announcements would be, Activision is apparently unprepared to officially talk about them. Speaking to VideoGamer.com, a representative for the company stated that the reports surrounding these games were merely speculative. At this point, it appears to be a question of whose word to trust: N'Gai's or Activision's? With this year's holiday crunch finally winding down, we'd wager that the validity of this alleged speculation won't be up for debate much longer.
Activision also confirmed a new title in the Call of Duty franchise, with Call of Duty: Modern Warfare 2 due for release in the autumn of 09.
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