Google Unveils WebP, New Image Format for the Web

A few months ago, Google open sourced the VP8 video codec as part of the WebM video project, to create a truly Free/free unencumbered video format for the web as an answer to the non-Free/free patent-encumbered H264 format. Today, Google launched a new image format for the web, WebP, which aims to significantly reduce the file size of photos and images on the web.