Call of Duty®: Black Ops Grosses 650 Million in 5 days
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Call of Duty®: Black Ops Sets New Five Day Entertainment Industry Record Grossing More Than $650 Million Worldwide
Largest Entertainment Launch in History Establishes New Xbox® LIVE™ Record with 2.6 Million Unique Players in One Day
Call of Duty: Black Ops Was Best-Selling Video Game Launch of All Time on Amazon.com and at GameStop
SANTA MONICA, Calif., Nov. 18, 2010 /PRNewswire/ -- Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Treyarch's Call of Duty®: Black Ops has shattered theatrical box office, book and video game sales records for five-day worldwide sell through in dollars. The game established an all-new five-day worldwide sell-through record of more than $650 million, exceeding Activision's previous five-day worldwide record of $550 million set by last year's Call of Duty: Modern Warfare® 2, according to internal Activision estimates.
"Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard. "The title's success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media. The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard's leadership role in online entertainment."
"There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world," said Eric Hirshberg, CEO, Activision Publishing. "There are millions of people all over the world engaging in this community. It's our job to keep them coming back for more."
In addition to beating all previous first-and five-day box office, book and video game sell-through records, Call of Duty: Black Ops set two new records on Xbox® LIVE™.
According to Microsoft:
* More than 5.9 million multiplayer hours were logged playing Call of Duty: Black Ops by end of launch day, November 9.
* More than 2.6 million unique gamers played Call of Duty: Black Ops in one day on November 9.
